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minimondo founders Alan Cooper and Vincent LoPresti sitting on someone’s porch that wasn’t home.
We believe building success in business depends on a healthy dose of both left and right-brained thinking. Either that, or trust funds.
Lucky for us, no trust funds.
In all seriousness though, it’s only with equal consideration for innovation, design, strategy and ROI that any minimondo concept ever sees the light of day.
That’s not to say that we’re single-minded or overly cautious — actually, nothing could be further from the truth. It’s just that a good idea deserves to stay pinned to the conference room wall until it achieves a balance of strategic strength, innovative thinking and consumer relevance. Only then can we bring it to market and expect any level of sustained success. It’s a philosophy we have practiced with every brand we’ve touched in our 30 years of combined marketing experience.
With each of us having diverse backgrounds in marketing, advertising and design we learned early on that you
only really ‘launch’ once. And when you’re in the business
of launching ideas - you can’t afford to be hasty or
short-sighted.
At minimondo, we go through a thorough process to make sure we get this right.
© 2010 minimondo llc.
