Lastly, comes the basic idea of affordability. However, it’s interesting to note that many of us bend the rule of cost consideration, from time to time, if we relate strongly to a brand.
Of course, there’s a lot of factors that may muddy-up this little “three-lobed” brand utopia, but when you have an obsession like we do for discovering things that no one’s thought of before – these are exactly the factors we consider.
What’s minimondo’s reading this week that you should be reading?
If you’re reading this you’ve more than likely
spent some time wondering what moves people
en masse towards one brand over another.
The answer is a bit easier than one might think.
As human beings, we each possess 3 core desires
that we tend to base many of our selections from. Click the numbers below to discover how minimondo defines these important decision drivers.
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